Danner has been crafting boots since 1932. They were the first boot maker to use Gore-Tex® in their boot liners and they manufacture some of the highest quality hiking, military, hunting, work and casual boots available.
In 2008 Danner needed help marketing their boots online. They were looking for strategies that were effective but they also wanted an agency that provided them services custom tailored to their needs.
Appareo stepped in and has delivered to their high standards for the past 5+ years. Our partnership has helped them grow their online sales channel dramatically over that time. We've helped them with everything from paid search to display advertising, social ads, retargeting, shopping engine management, video advertising and mobile.