Display & Social Advertising
Search marketing may be the holy grail of online advertising but display and social advertising are quickly coming into their own. What's so great about display? First, social sites like Facebook, Twitter, and LinkedIn are among the most popular places on the web. This makes them perfect for getting your message to the people you need to reach. Second, Ad Exchanges now aggregate much of the ad inventory from websites across the internet, making it easy to reach people wherever they happen to go online. Third, sophisticated marketers now have the ability to target ads based on all sorts of information about your target audience: age, gender, interests, likes, purchasing behavior, etc.
We've employed the strategies below (and others) to generate meaningful revenue for our clients.
Retargeting/Remarketing
If only there was some way to reach out to people who have been to your website so you can keep the engadge. Oh, right... that's retargeting in a nutshell. We use your valuable first party data (data you own) to make our display advertising uber effective while working hard to avoid creeping your customers out.
Programmatic Display
That's a fancy way of saying that we use ad exchanges (the aggregation of ad inventory from sites across the web... think nytimes.com, espn.com, weather.com, etc.) along with lots of data about people (gender, age, interest, websites people visit, pages they like, household income, etc.) to display ads to people who are very likely to be interested in what you're selling.
Facebook Advertising
So much hype and craziness related to Facebook. Suffice it to say; there are a million ways to spend money advertising on Facebook but we've developed a process to actually generate measurable sales for our clients. Facebook is a powerful platform that is still changing very rapidly.
YouTube TrueView Video Ads
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Yahoo Stream Ads
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