LaCrosse has has been crafting footwear since 1897. As with it goes with many of Appareo's clients, they have a deep understanding of how to build great products for their customers but struggled to effectively communicate their message using digital advertising. As a public company at the time, they were looking for a partner that could not only get them jumpstarted but help them scale their online marketing for years to come.
Appareo was brought in and tasked with building their paid search efforts from scratch and growing online sales. We went to work and built campaigns that have been profitable from day one. And 5+ years later, we are still testing and improving their results.