Sierra Designs designs and builds products that people use to enjoy everything from their local ski hill, to the summer campground, to the base camp of Everest. Like most of our customers they understand how to build great products for their customers but struggle to effectively advertise to those customers online.
They brought Appareo in to fill the holes of their online marketing efforts. We started with super specific paid search campaigns across Google, Bing and Yahoo. We also helped them expanding into product ads across the big comparison shopping engines. We also helped them understand how to derive value from the insights available in Google Analytics.